adminElectronic Arts is introducing The Sims 4 Marketplace, an in-game platform where custom content creators can publish and sell their work. The marketplace is part of the Sims Maker Program, which sets out how creators—called Makers—can package their content, earn revenue and reach players.
Image credit: Electronic Arts/Maxis
How The Sims 4 Marketplace works
The Sims Maker Program is scheduled to launch on March 17, 2026, for PC and Mac. PlayStation and Xbox support is expected to follow in the months after launch. Makers will be able to publish their creations through The Sims 4 Marketplace, giving players an in-game way to find and purchase eligible custom content.
EA says Makers retain creative ownership of their work and can decide how to package and price it, as long as their offerings follow the marketplace guidelines. For creators, those rules and the available publishing tools are important considerations before preparing content for sale.
Creator earnings and marketplace costs
Marketplace purchases use a virtual currency called Moola. Makers receive a 30% share of revenue: for every 100 Moola spent, creators earn $0.30. This is the stated payout example for the program, so prospective participants should review the marketplace terms for details about pricing and payment.
EA says it will cover publishing-related costs and fees, including platform fees, VAT taxes, server costs and other transactional expenses. The company also plans to reinvest in the program by supporting Makers, improving creator tools and resources, funding human-led quality verification, and translating every Maker Pack into the 18 supported languages.
For context, the announcement compares the program with Roblox’s UGC marketplace, where creators reportedly keep between 50% and 70% of revenue. Revenue shares may use different rules and cost structures across platforms, so the percentage alone does not describe every difference between creator programs.
What players can buy
Marketplace content will be sold as Maker Packs. Each pack can include Create-A-Sim items, Build/Buy mode items, or both, and will contain between three and 30 assets. Checking a pack’s description before purchase can help players understand which kinds of items and how many assets it includes.
The marketplace is not intended to replace free custom content. Under EA’s mod policy, Makers can continue offering free content, paid early access custom content or mods on other platforms. However, content already made available elsewhere cannot also be sold through The Sims 4 Marketplace.
What the program means for creators and players
The Sims Maker Program creates a dedicated in-game sales route while allowing creators to continue sharing eligible work outside the marketplace under the mod policy. Players can look to Maker Packs for curated sets of items, while creators should consider the revenue share, content guidelines and exclusivity requirement before deciding where to publish a project.
Overall, The Sims 4 Marketplace combines paid in-game content with ongoing support for free custom content. Its value will depend on how Makers use the platform, the packs available to players and how the program’s policies work in practice.
