adminThe European mobile games industry generated €7.53 billion in global revenue in 2025, with forecasts pointing to more than €8 billion by 2028. A report commissioned by King and developed with Nordicity also estimates that mobile game studios added €5.89 billion in gross value added to the European economy last year.
These figures offer a snapshot of a sector with studios and players across the region. The report covers 32 European jurisdictions and more than 1,000 dedicated mobile games studios, excluding companies that develop games for multiple platforms.
Image credit: King
European mobile games industry: revenue and economic contribution
European mobile games companies earned €7.53 billion globally in 2025. Separately, studios contributed an estimated €5.89 billion in gross value added (GVA) to the European economy. GVA measures the value created through economic activity, so it is distinct from the sector’s global revenue figure.
The report forecasts that the sector’s GVA will rise by 4.8% to €6.17 billion by 2028. Global revenue is also expected to exceed €8 billion by that year. These are projections rather than confirmed future results, and actual outcomes may differ.
For readers comparing the figures, it is useful to keep revenue and GVA separate: revenue reflects earnings from sales and other income, while GVA describes the sector’s contribution to economic output.
Leading European markets and employment
Mobile game revenue is concentrated in several established markets. In 2025, Finland generated €1.4 billion, the UK €895 million and Ireland €868 million—the highest national totals reported.
More than 1,000 dedicated mobile games companies operate across Europe, supporting 63,340 full-time equivalent jobs. This employment estimate indicates the sector’s scale beyond game sales alone. Full-time equivalent figures express work hours as the equivalent of full-time positions; they do not necessarily represent the same number of individual workers.
- Finland: €1.4 billion in revenue
- UK: €895 million
- Ireland: €868 million
These national figures can help readers understand where revenue is most concentrated, but they do not describe every studio’s performance or the distribution of jobs between countries.
Mobile gaming’s global reach and player profile
Mobile games generated €91.25 billion of the €167.26 billion in global games revenue in 2025, accounting for more than half of the worldwide total. In Europe, 61% of people played games on smartphones or tablets during the year.
The average European mobile player was 31 years old, and 75% of players were adults. These figures underline that mobile games reach a broad audience rather than being limited to children or teenagers. For anyone assessing the market, player demographics provide useful context alongside revenue and employment data.
Outlook for the European mobile games industry
King president Todd Green said Europe’s position in mobile games should not be taken for granted, and highlighted the importance of supporting investment, innovation and growth. The report also examines how the industry operates and the contribution it makes across the region.
Its findings provide policymakers and businesses with a baseline for considering the sector’s economic value and the conditions that may support continued development. The European mobile games industry generated €7.53 billion globally in 2025, while projections suggest further growth through 2028. Keeping revenue, GVA, employment and player data distinct helps make the report’s outlook easier to interpret.
