adminThe Fortyseven Communications UK branch is set to open in London, bringing the US-based games PR firm closer to its sister agency, Indigo Pearl. Both agencies operate under Keywords Studios and will work alongside each other, with Indigo Pearl continuing to serve its existing clients.
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What the Fortyseven Communications UK branch means for Indigo Pearl
Fortyseven Communications executive vice president and co-founder Craig Sinel will lead the new UK branch. The London team is expected to provide additional resources to Indigo Pearl, while Fortyseven will pursue new business opportunities alongside the agency.
The arrangement brings the two agencies together under the same parent company without indicating that Indigo Pearl will stop operating or serving its clients. For clients and partners, the practical point is that the agencies plan to collaborate while maintaining Indigo Pearl’s existing client work. The source announcement does not specify changes to client contacts, services or contracts, so those details should be confirmed directly with the agencies where relevant.
How the agencies fit into Keywords Studios
Keywords Studios acquired Indigo Pearl in 2020 for £2 million and purchased Fortyseven Communications in 2023 for an undisclosed amount. The group also acquired Italian PR company LabCom in 2022. Together, these acquisitions add communications agencies in different markets to Keywords Studios’ portfolio.
The London office gives Fortyseven a UK base, while Indigo Pearl’s continued client work provides continuity during the integration. For organizations considering PR support, it may be useful to ask which agency team would handle a project and how the two teams coordinate, since the announcement does not outline specific account arrangements.
Fortyseven launches a global Creator Relations program
Alongside the UK expansion, Fortyseven is launching a global Creator Relations program. The agency describes the initiative as "built around how creators work and what audiences respond to." Meghan Camarena, also known as Strawburry17, will lead the program. She has twenty years of experience across YouTube, Twitch, television and live production.
The program adds a creator-focused element to Fortyseven’s expansion plans. Its announcement does not detail the program’s services, markets or launch schedule, so those specifics remain to be confirmed.
A new phase for Fortyseven Communications
Fortyseven founder and CEO Sibel Sunar said: "We're proud of our 20-year legacy and grateful to every person who's helped build Fortyseven along the way. This anniversary rings in a new era for us. Bringing Fortyseven leadership to the UK, welcoming the wonderful Indigo Pearl team, and launching our new creator practice opens up a new world of creative firepower for our clients."
Overall, the Fortyseven Communications UK branch marks a London expansion, closer collaboration with Indigo Pearl and the introduction of a global creator program. The agencies have not announced an opening date or further operational details.
