adminDoug Bowser, the former president and chief operating officer of Nintendo of America, has joined Hasbro’s board of directors. He was appointed alongside Carla Vernón, CEO of The Honest Company, adding experience from consumer brands and franchise management to the board.
Image credit: Nintendo of America
Doug Bowser joins Hasbro’s board alongside Carla Vernón
Hasbro announced the appointments as the company continues to pursue its long-term plans for innovation and growth. Board chair Rich Stoddart welcomed both new directors, noting their leadership backgrounds and experience managing consumer brands and franchises.
Hasbro CEO Chris Cocks also highlighted their experience in building well-known brands, developing consumer experiences, and leading innovation and transformation. The appointments bring perspectives from different parts of the consumer products industry.
A board appointment is distinct from an operational executive role: directors provide oversight and guidance at the company level, while executives manage day-to-day operations. For readers following Hasbro’s strategy, the appointments offer a point of context, but do not by themselves signal a specific product or business change.
Bowser’s career at Nintendo of America
Nintendo of America appointed Bowser vice president of sales and marketing in 2015. He became senior vice president the following year, then took on the roles of president and COO in 2019 after Reggie Fils-Aimé retired.
Bowser retired from Nintendo of America in September 2025. His successor, Devon Pritchard, became the company’s first female president. Pritchard joined Nintendo in 2006 and previously served as executive vice president of business affairs and public relations.
In reflecting on his time leading Nintendo of America, Bowser described the role as a major honor and expressed pride in the team’s business results and the experiences it created for consumers.
What the appointment means
Bowser’s move to Hasbro’s board follows a career spanning sales, marketing, business leadership, and consumer experiences at Nintendo. His appointment, alongside Vernón’s, gives Hasbro directors with leadership experience across consumer-focused businesses.
For readers tracking the companies, the key details are the September 2025 retirement, Pritchard’s succession, and Bowser’s new board role. The appointment is a governance change; further information about its effect on Hasbro’s plans would depend on future company announcements.
Key takeaways
- Doug Bowser, former Nintendo of America president and COO, has joined Hasbro’s board of directors.
- Carla Vernón, CEO of The Honest Company, was appointed at the same time.
- Bowser retired in September 2025 and was succeeded by Devon Pritchard, Nintendo of America’s first female president.
In short, Doug Bowser joins Hasbro’s board after a long leadership career at Nintendo of America, while Devon Pritchard leads the organization following his retirement.
