adminJagex says players will not encounter generative AI-created content in its games. The RuneScape developer has drawn a distinction between using AI to make creative assets and applying it behind the scenes to improve production workflows.
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Jagex generative AI policy for in-game content
James Dobrowski, Jagex’s SVP of product, described the studio’s position as a firm commitment: generative AI will not be used in assets that players can touch, hear or otherwise experience in a game. That includes the creative content delivered to players, rather than every possible use of AI within the company.
For players, the practical takeaway is that Jagex says generative AI will not be used to produce the in-game material they interact with. The studio’s stated policy focuses on how game content is made, not on a broader claim that AI has no role in its internal operations.
Possible behind-the-scenes uses
Jagex is open to using AI for tasks such as tooling efficiency. The company says these applications could make work easier for staff and help the team produce better content, while keeping AI out of the creative assets players encounter.
This distinction matters because production tools can support a development process without directly generating the finished material in a game. Jagex has not described specific tools or workflows, so its comments should be understood as a general position rather than a list of approved applications.
Jagex is reviewing its external partners
The studio’s commitment also extends to work supplied by external partners. Jagex says it is auditing and speaking with partners to check that their contributions do not involve generative AI in ways that could lead to AI-made content appearing in its games.
For players assessing the policy, this partner review is an important part of the statement: content can come from outside a developer’s own team. The review is intended to address that possibility, although Jagex has not shared details about its process or timetable.
AI use remains a debated issue in games
Game companies take differing positions on generative AI. Some industry executives expect the technology to become more common in development, while other discussions focus on concerns about creative work and the role of human staff. Embark Studios, the developer of Arc Raiders, has faced criticism over its use of generative AI; CEO Patrick Soderlund has said the technology is not being used to replace people in making games.
Razer CEO Min-Liang Tan has also criticized what he called “generative AI slop,” while arguing that AI may have a place behind the scenes. These differing views reflect a wider debate about where the technology is appropriate and how studios should communicate its use.
What Jagex’s position means for players
Jagex’s stated approach draws a clear line between player-facing creative content and internal efficiency tools. The studio says generative AI will not create assets experienced in its games, while allowing that AI may help with work processes that players do not directly see. Its partner audit is intended to support that commitment across external contributions.
More of the conversation with Jagex’s James Dobrowski is expected later this week.
Disclaimer: Alex Forbes-Calvin is a freelance journalist who has worked with Jagex in the past, including on the RuneScape: The First 20 Years book.
