adminGoogle Play fees are changing as Google and Epic Games move to resolve their long-running dispute over Android app distribution. The updated model lowers the basic commission on in-app purchases and separates that charge from fees for using Google’s billing system. Epic Games CEO Tim Sweeney also says Fortnite is expected to return to Google Play stores worldwide.
How the new Google Play fees are structured
Google has reduced its standard commission on in-app purchases from 30% to 20%. However, developers using Google Play’s billing system in the European Economic Area, the UK and the US will also pay a separate 5% service fee. Rates in other markets will vary according to local conditions.
This distinction matters when developers estimate their costs: the 20% commission is not necessarily the only applicable charge. Developers should check the terms for their region and whether they use Google’s billing system before calculating expected fees.
Lower rates for eligible programs
Google says developers accepted into its new Apps Experience program or the revised Google Play Games Level Up program may qualify for reduced service fees. The announced rates are 20% for existing installs and 15% for new app installs.
These lower rates are tied to program participation, so they should not be treated as automatic discounts for every Play Store developer. App publishers should review eligibility requirements and the applicable program terms before making business or pricing decisions.
When the fee changes are expected to take effect
The rollout is scheduled in stages:
- By June 30, 2026: the European Economic Area, the UK and the US.
- By September 30, 2026: Australia.
- By December 31, 2026: South Korea and Japan.
- By September 30, 2027: a planned global rollout.
Because implementation dates differ by market, developers should confirm the start date that applies to their account and region rather than assume the new terms begin everywhere at once.
Third-party app stores and Fortnite’s return
Google also plans an optional program to help developers distribute qualified third-party app stores through sideloading. The program is expected to launch outside the US first and is subject to court approval of the settlement with Epic. Google and Epic had reached an agreement the previous November that allowed third-party app stores on Android devices worldwide and included a recommended 20% commission.
Sameer Samat, president of Google’s Android ecosystem, said the changes are intended to support developers and encourage more apps and games across different device types. Tim Sweeney confirmed that Fortnite is set to return to Google Play stores globally. He also said the Epic Games Store will continue operating on Android worldwide alongside Windows and Mac, with Android installation expected to become easier later in 2026.
What the Google Play fees update means
The revised Google Play fees introduce a lower base in-app purchase commission, but a separate billing service fee and program-specific terms may affect a developer’s actual costs. The changes are being phased in by region, and some parts of the arrangement remain subject to court approval. Developers should check their market, billing setup and program eligibility as the rollout approaches. For Android users, the agreement also points to wider app-store options and Fortnite’s planned return to Google Play.
