adminThe MeetToMatch acquisition brings the games-industry networking platform under the ownership of international marketing agency 1SP Agency. The companies say the move will combine event matchmaking technology with marketing and business development services for games and digital entertainment businesses.
Image credit: Torsten Oppermann/1SP Agency
What the MeetToMatch acquisition means
The financial terms of the deal have not been disclosed. According to the companies, the acquisition will expand 1SP Agency’s capabilities in data-driven networking and event technology. It also adds a platform used to arrange professional connections at industry events to the agency’s wider marketing offering.
MeetToMatch was established more than a decade ago. It is used at more than 60 games events each year, including Pocket Gamer Connects and Develop: Brighton. For event organisers and attendees, matchmaking platforms can help make professional meetings easier to arrange in advance. The specific features and changes planned for MeetToMatch following the deal have not been detailed.
How the companies describe the partnership
1SP Agency Managing Director Torsten Oppermann said the agency aims to support games companies across activities such as brand building, demand generation, sales activation and live experiences. He described MeetToMatch as a technology layer that will help professionals connect and conduct business at trade shows around the world.
Oppermann also presented the partnership as a way to bring marketing, business development and deal-making services together. For companies evaluating event services, the practical benefit will depend on how these offerings are integrated and which capabilities are made available to customers.
MeetToMatch co-founder Fedor van Herpen said the partnership is intended to help the platform grow more quickly, expand internationally and explore opportunities beyond its established games-industry audience. He also pointed to potential benefits for event organisers, including broader reach and more opportunities for business connections.
Van Herpen added that backing for continued platform development would support a more durable solution for building business relationships. The companies have not yet provided further details about the next stage of the platform, so organisers and users will need to wait for announcements to learn what may change.
1SP Agency’s recent acquisitions
The MeetToMatch deal follows two earlier acquisitions by Hamburg-based 1SP Agency. The agency acquired UK communications specialist Renaissance PR in 2024, after buying digital marketing firm Studio CO2 the previous year. Together, these deals show the agency’s expansion across communications, digital marketing and event-related technology, although financial details for the MeetToMatch transaction remain undisclosed.
What to watch next
For event organisers, games companies and professionals who use MeetToMatch, the key developments to monitor are any announced platform updates, international expansion plans and changes to event support. The MeetToMatch acquisition adds matchmaking technology to 1SP Agency’s service mix, but the companies have yet to explain the full rollout or timeline.
