adminThe Italian Competition Authority investigation into Activision Blizzard’s mobile games concerns how in-game purchases and interface features may influence players’ spending and playtime. The Autorità Garante della Concorrenza e del Mercato (AGCM) is examining monetisation in Diablo Immortal and Call of Duty Mobile. The inquiry is ongoing, so the concerns described by the authority are allegations under review, not a final ruling.
Image credit: Blizzard Entertainment
Why the Italian Competition Authority investigation was opened
AGCM says it is investigating whether the games’ sales practices could be misleading or aggressive and whether consumer contractual rights have been respected. The authority has also raised questions about the duty of professional diligence, particularly in a gaming environment where it considers the risk of excessive play relevant to consumer protection.
The inquiry focuses on possible interface designs and prompts that may encourage people to return to the games more frequently or keep playing for longer. These may include messages about rewards, notifications shown during or outside gameplay, and offers for items available for a limited time. The authority is assessing how such features are presented and their potential effect on players.
In-game currency, bundles and spending clarity
AGCM is also examining whether players can easily understand the real-world value of virtual currency. In-game currencies and bundles can make it harder to compare a purchase with its cost in ordinary money, especially when players need to buy a set amount rather than the exact amount required for an item.
The authority says these practices could affect consumers, including minors, and may lead some players to spend significant sums without fully understanding the total cost. Its concerns also include spending that may go beyond what is needed to progress through a game. These are matters the investigation will assess; they should not be treated as established findings.
Practical tip: Players and families can keep track of purchases in real currency, review account or device purchase controls where available, and check transaction records regularly. Before buying a currency bundle, consider whether the remaining balance is likely to be useful.
Parental controls, privacy and consumer rights
AGCM has questioned whether parental controls in the titles default to a lower level of protection. According to the authority, the settings under review allow in-game purchases and do not limit playtime or interactions with other players. The inquiry is also looking at how consent for personal data is obtained and whether users receive adequate information about their rights.
For parents and guardians, it can be helpful to review the controls available in both the game and the device or platform account. Settings may differ, so check what each one limits rather than assuming that enabling one control blocks every type of purchase or interaction.
What happens next
The investigation will consider the games’ purchase and communication features, default settings, data-consent processes and consumer information. Activision Blizzard was contacted for comment. The available information does not establish the outcome of the inquiry, and any assessment of responsibility will depend on the authority’s further review.
The Italian Competition Authority investigation highlights questions about clear pricing, informed consent and safeguards in mobile games. Until the authority reaches a conclusion, players can take practical steps to monitor spending and review available parental and privacy settings.
