adminRemedy CEO Jean-Charles Gaudechon says the studio plans to concentrate on its own intellectual property and get more value from its established franchises. The strategy follows a challenging launch for FBC: Firebreak, Remedy’s first self-published game, which also took the studio into a different genre.
Image credit: Remedy Entertainment
Remedy CEO outlines a renewed focus on its own IP
Gaudechon believes Remedy’s existing games and fictional worlds have more potential than the company has realised so far. Rather than expanding into areas far removed from its strengths, the studio intends to build on its distinctive storytelling, single-player design and original franchises.
That focus does not mean simply releasing more games. Gaudechon has stressed that Remedy first needs to help its current properties reach a wider audience. He pointed to Control and Alan Wake as examples of titles that, in his view, could have performed better commercially.
Practical context: For players, this direction suggests that future projects are likely to remain connected to Remedy’s established creative identity. It also makes audience reach and franchise development important parts of the studio’s plans.
What Remedy learned from FBC: Firebreak
FBC: Firebreak gave Remedy experience with self-publishing and a genre that differed from its better-known work. Gaudechon said the move proved more difficult than it might have appeared beforehand, noting that success depends on many factors and that entering a new genre can involve a substantial adjustment.
After the game launched in June, Remedy changed its FY25 outlook in response to weak sales and recorded a non-cash impairment of €14.9 million. The company said consumer sales did not meet expectations, with the game also underperforming on Steam, which had been planned as the main consumer sales channel on PC.
The experience also offered lessons beyond development. Remedy had to learn how to position a self-published title, manage its community and navigate the publishing process. The studio released FBC: Firebreak’s final major content update earlier that year, while assuring players that the game would remain online and playable for years to come.
For players: The commitment to keeping the game available means its online status is not tied to the release of new major content. Players should still check the game’s official channels for current service information.
Expanding Control and Alan Wake beyond games
Remedy’s plans include using partnerships to introduce its franchises to people who may not currently play its games. In 2024, the company signed an agreement with Annapurna to fund Control Resonant and to adapt Control and Alan Wake for television and film.
Gaudechon described cross-media projects as a way to strengthen the franchises and connect with new audiences. The aim, as he framed it, is to make existing properties more visible before relying on a larger number of new releases to drive growth.
Image credit: Remedy Entertainment
Remedy’s approach also sets limits on the kinds of markets it intends to pursue. Gaudechon said the studio would not enter areas such as free-to-play mobile simply to target a market segment. Any move into a new area would need to support the company’s core properties and creative capabilities.
Why Remedy is prioritising its creative identity
Gaudechon’s comments point to a strategy built around recognisable creative work rather than products designed mainly for short-term commercial appeal. Remedy intends to rely on its distinctive stories and gameplay while improving how its existing franchises reach audiences.
For followers of the studio, the key takeaway is that Remedy’s next steps are tied to its own IP, including Control and Alan Wake, as well as lessons from FBC: Firebreak. The Remedy CEO’s stated priority is to make the most of those established strengths before moving further beyond them.
