adminPlayValley is a new game division launched by Outfit7, the company behind the Talking Tom games. The team’s first title was announced for a planned Steam release in the second quarter of 2026, marking Outfit7’s first game publication on the platform. The division is also developing additional projects based on new intellectual properties and concepts.
Image credit: VP of PlayValley Žiga Sedovnik
What PlayValley’s launch means for Outfit7
PlayValley is intended to broaden Outfit7’s game portfolio beyond its established franchises. The company has not yet disclosed the first title’s name, genre, or detailed gameplay. It has said that further information about the games in development will be shared closer to their launches.
For players following the announcement, the main confirmed detail is the planned PC release through Steam. The studio has not provided specific system requirements or a release date, so those details should be checked in a future announcement before making plans to play.
PlayValley’s approach to game design
The division says its projects are being developed with clear visual design and gameplay intended to feel intuitive and satisfying. These broad principles offer an early indication of the team’s priorities, but they do not confirm a particular genre, art style, or game format.
PlayValley vice president Žiga Sedovnik described the team’s process as one that involves testing ideas early, making quick refinements, and relying on developers’ judgment. He said the aim is for each game to be engaging from the outset, regardless of platform or session length.
That approach may be relevant to players who prefer games that are easy to understand at first but still enjoyable over time. However, practical details—such as controls, progression, accessibility options, and whether the first title will support different play styles—remain unannounced.
Outfit7’s established franchises and new projects
Outfit7 has also pointed to the long-running performance of its existing games. The company’s CEO, Xinyu Qian, said that Talking Tom and My Talking Angela continued to attract players more than a decade after their debuts. Qian described the company’s focus as building experiences people can return to, rather than following short-lived trends.
With PlayValley, Outfit7 is adding a development division focused on new concepts while continuing to build on a portfolio that includes familiar franchises. The first Steam release is a notable step for the company, although its title and gameplay details are still to come.
What to know about PlayValley
- Developer: Outfit7
- First announced platform: PC via Steam
- Announced release window: Second quarter of 2026
- Other projects: Additional games involving new IPs and concepts
Overall, PlayValley signals Outfit7’s plans to explore games beyond its existing franchises. Readers interested in PlayValley should look for an updated release announcement, since the stated Q2 2026 window has passed and the original announcement did not confirm whether the game launched on schedule.
