Newguarf
Latest Posts
-
2 weeks agoBlog
As AI costs rise, there’s little evidence of major utility in game development | Opinion
As AI costs rise, there’s little evidence of major utility in game development | Opinion The era of heavily subsidised AI compute is ending – but the experiences of developers…
Read more -
2 weeks agoBlog
“As more people play games, even the tiniest niches find a bigger audience” – Why Matt Webster is convinced people want Star Wars: Galactic Racer
"As more people play games, even the tiniest niches find a bigger audience" – Why Matt Webster is convinced people want Star Wars: Galactic Racer The Fuse Games CEO on…
Read more -
2 weeks agoBlog
Asha Sharma commits to “resetting” Xbox, prioritising exclusivity and addressing AI in new strategy
Asha Sharma commits to "resetting" Xbox, prioritising exclusivity and addressing AI in new strategy Xbox CEO outlines plans to become "the number one gaming and entertainment company" amid rising component…
Read more -
2 weeks agoBlog
Asha Sharma faces tough decisions with limited room for manoeuvre | Opinion
Asha Sharma faces tough decisions with limited room for manoeuvre | Opinion The Xbox CEO has proved adept at positioning and messaging – but turning around this troubled business and…
Read more -
2 weeks agoBlog
Asha Sharma reportedly informs staff that Xbox has “started to return to growth” during internal town hall
Asha Sharma reportedly informs staff that Xbox has "started to return to growth" during internal town hall "We're making the right decisions to reinvest in the business," says CEO as…
Read more -
2 weeks agoBlog
Asha Sharma to co-lead US Federal Reserve’s Productivity and Jobs task force
Asha Sharma to co-lead US Federal Reserve's Productivity and Jobs task force Division will assess economic impact of new general-purpose tech, including AI; announcement follows sweeping layoffs at Xbox affecting…
Read more -
2 weeks agoBlog
Asia and MENA games market revenue predicted to grow 16.5% to over $103bn by 2030
Asia and MENA games market revenue predicted to grow 16.5% to over $103bn by 2030 Data from Niko Partners reports the growing market generated $88.9 billion in 2025 [[IMG:1]] Image…
Read more -
2 weeks agoBlog
Assassin’s Creed Black Flag Resynced debuts in Top 5 for PC and console revenue in July | Newzoo Charts
Assassin's Creed Black Flag Resynced debuts in Top 5 for PC and console revenue in July | Newzoo Charts Remakes and rereleases dominated the month, with Black Flag Resynced demonstrating…
Read more -
2 weeks agoBlog
At least 1,200 Ubisoft workers strike in response to recent restructuring
At least 1,200 Ubisoft workers strike in response to recent restructuring UPDATE: "We understand these changes, particularly those affecting work organization, are generating strong feelings." [[IMG:1]] Image credit: Solidaires Informatique…
Read more -
2 weeks agoBlog
Atari acquires Crossy Road developer Hipster Whale
Atari acquires Crossy Road developer Hipster Whale Australian studio purchased for an initial $29.3 million, with an earn-out that could push the total cost to $40 million [[IMG:1]] Image credit:…
Read more