adminPitch Direct is a new service designed to help game developers identify publishers that may be a suitable match for their projects. By presenting publisher requirements such as budgets and timelines, the platform aims to make the pitching process clearer and more structured.
Image credit: Pitchify
How Pitch Direct supports game developers
Finding the right publisher can be difficult when expectations and submission criteria are not easy to discover. Pitch Direct gives developers guidance on what participating publishers are looking for, helping them decide where to submit a proposal before preparing a pitch.
The service is intended to make submissions more transparent and organized. Its stated goals include clarifying publisher criteria, simplifying the process of sending pitches, and giving developers of different sizes a fairer opportunity to be considered.
For developers, a practical first step is to review each publisher’s requirements carefully and check that a game’s genre, development stage, budget needs, and schedule align with the opportunity. A focused submission that addresses the listed criteria can make it easier for a publisher to assess whether the project is a fit.
Why a structured pitching process matters
Altered Gene studio head Des Gayle said that the publisher landscape can be difficult to navigate, particularly when developers are unsure which companies are suitable for their games. He described targeted submissions as an alternative to sending proposals to publishers without knowing whether their needs match the project.
A clear response, including a quick rejection, can also help developers understand where they stand and decide how to proceed. Developers should still review submission instructions closely and provide accurate information; a structured platform can guide the process, but it cannot guarantee interest or funding.
Pitchify co-founder Gina Jackson said that access to publishers can depend on informal networks, insider knowledge, and proximity. She described Pitch Direct as an effort to make requirements more visible and replace less structured email pitching with a process guided by stated criteria. The aim is to help publishers assess projects while reducing administrative work, and to broaden access for developers from different backgrounds.
Publishers and submissions available at launch
At launch, Pitch Direct had 15 open submissions from nine publishers:
- Curve Games
- Excalibur Games
- Green Man Gaming
- Kando Factory
- Kwalee
- Rainy Frog
- Super Rare Games
- Miniclip
- Team17
Submission opportunities can change, so developers should confirm that a listing is still open before spending time preparing materials. It is also useful to keep a concise project overview, budget information, and development timeline ready, then adapt each pitch to the individual publisher’s stated requirements.
What Pitch Direct could mean for developers
Pitch Direct focuses on making publisher expectations easier to find and submissions easier to target. For developers, the main benefit is a clearer way to assess potential fit before approaching a publisher. Its effectiveness will depend on the quality and currency of the available listings and on how closely each project meets the published criteria.
Overall, Pitch Direct is intended to make game publishing opportunities more accessible by emphasizing transparent requirements and project fit. Developers considering the service should use its criteria as a guide, verify current submission details, and tailor each pitch to the publisher they approach.
