adminScopely has acquired an undisclosed majority stake in Loom Games, the Istanbul-based developer of mobile puzzle game Pixel Flow. The deal brings the studio into Scopely’s ecosystem while Loom Games says it intends to retain creative autonomy and continue developing its games.
Pixel Flow has surpassed 10 million players worldwide, making the young studio’s first title a notable success in the hybrid-casual mobile game market. The investment also highlights the international reach of Türkiye’s game-development sector.
Scopely acquires Loom Games, the studio behind Pixel Flow
Loom Games was founded last year by CEO Kübra Gündoğan and CTO Emre Çelik. Soon after its launch, the studio released Pixel Flow, a hybrid-casual puzzle game that has reached millions of players in a relatively short period.
The financial terms of Scopely’s investment have not been disclosed. The announcement confirms that Scopely acquired a majority stake, but does not specify the size of that stake or the deal’s value. For readers tracking the transaction, these details remain unconfirmed.
Image credit: Loom Games | Left to right: CEO Kübra Gündoğan and CTO Emre Çelik
Loom Games expects to retain creative autonomy
Gündoğan said the partnership is intended to let Loom Games preserve its creative independence while sharing knowledge with Scopely. She described the company’s discussions with Scopely as a strong vote of confidence in its ability to make hybrid-casual games.
She also said the deal is a significant milestone for the Loom Games team and for Türkiye’s gaming ecosystem, pointing to the local industry’s potential to build games with global audiences. Gündoğan characterized the agreement as the start of a new phase for the studio and its future projects.
Loom Games has around 20 employees. The studio also completed a seed funding round last year, with Arcadia Gaming Partners and e2vc among the investors. These details provide context for the company’s growth as it develops its portfolio beyond the early success of Pixel Flow.
Scopely points to Pixel Flow’s early momentum
Scopely Chief Revenue Officer and board member Tim O’Brien said Pixel Flow had already reached millions of players and climbed top-grossing charts just months into its journey. He highlighted the game’s early traction alongside the team’s creativity and willingness to iterate.
O’Brien added that Scopely continues to look for opportunities to work with established game teams and franchises. The company plans to welcome the Pixel Flow team into its ecosystem and support Loom Games’ upcoming roadmap. The announcement does not provide further details about specific future games or release dates.
What the deal means for Loom Games
For Loom Games, the agreement combines Scopely’s backing with the studio’s stated aim of maintaining creative autonomy. For players, the most concrete measure of the company’s progress remains Pixel Flow’s reach: the game has passed 10 million players worldwide. Scopely acquires Loom Games at an early stage in the studio’s development, but the undisclosed financial terms mean the full structure of the deal is not public.
